The 'One District One Product' (ODOP) initiative is a key program by the Uttar Pradesh government aimed at promoting unique products from each district.
This scheme was launched to boost local industries and crafts.
In February 2018, as part of this initiative, the district chosen for the promotion of the special 'Kala namak' rice variety was Siddharth Nagar.
Siddharth Nagar is known for its cultivation of this aromatic rice, which also holds a Geographical Indication (GI) tag.