Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R). Assertion (A): Mass communication is the process of delivering information, ideas and attitudes to a sizable and diversified audience. Reason (R): It uses media developed for that purpose. In the light of the above statements, choose the most appropriate answer from the options given below:
Evaluating Mass Communication Statements
This section evaluates the given Assertion (A) and Reason (R) concerning mass communication.
Analyzing Assertion (A)
Assertion (A) states: Mass communication is the process of delivering information, ideas and attitudes to a sizable and diversified audience.
- This statement accurately defines mass communication. It highlights the key elements: transmission of content (information, ideas, attitudes) and the nature of the audience (large and varied).
- Therefore, Assertion (A) is correct.
Analyzing Reason (R)
Reason (R) states: It uses media developed for that purpose.
- Mass communication inherently relies on specific tools or channels, known as media (like television, radio, newspapers, the internet), which are designed to reach a widespread audience efficiently.
- This statement correctly identifies the mechanism through which mass communication operates.
- Therefore, Reason (R) is correct.
Assessing the Relationship
The question asks if Reason (R) is a correct explanation of Assertion (A).
- Assertion (A) describes *what* mass communication does (delivers content to a large, diverse audience).
- Reason (R) explains *how* it achieves this (by using specific media). The development and use of specialized media are fundamental to enabling the delivery of messages to a "sizable and diversified audience."
- Thus, Reason (R) provides the underlying reason for Assertion (A) being possible.
Conclusion
Both statements (A) and (R) are correct, and (R) serves as the correct explanation for (A).
The most appropriate answer is: Both (A) and (R) are correct and (R) is the correct explanation of (A).
Important Questions from Mass Communication
Mention what type of media exhibition,television are?
_____ is a traditional mode of mass communication:
- The study of space and distance in communication is :
- Given below are two Statements.
Statement (i): Team writing means people getting together to plan, write and revise writing projects as a group or team.
Statement (ii): Another name for this practice is collaborative writing.
In the above statements, choose the most appropriate answer from the options given below. - When the media inform us about threats from terrorism, hurricanes or volcanoes, depressed economic conditions, increasing inflation or military attack is called
