Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R). Assertion (A): Mass communication is the process of delivering information, ideas and attitudes to a sizable and diversified audience. Reason (R): It uses media developed for that purpose. In the light of the above statements, choose the most appropriate answer from the options given below:
Evaluating Mass Communication Statements
This section evaluates the given Assertion (A) and Reason (R) concerning mass communication.
Analyzing Assertion (A)
Assertion (A) states: Mass communication is the process of delivering information, ideas and attitudes to a sizable and diversified audience.
- This statement accurately defines mass communication. It highlights the key elements: transmission of content (information, ideas, attitudes) and the nature of the audience (large and varied).
- Therefore, Assertion (A) is correct.
Analyzing Reason (R)
Reason (R) states: It uses media developed for that purpose.
- Mass communication inherently relies on specific tools or channels, known as media (like television, radio, newspapers, the internet), which are designed to reach a widespread audience efficiently.
- This statement correctly identifies the mechanism through which mass communication operates.
- Therefore, Reason (R) is correct.
Assessing the Relationship
The question asks if Reason (R) is a correct explanation of Assertion (A).
- Assertion (A) describes *what* mass communication does (delivers content to a large, diverse audience).
- Reason (R) explains *how* it achieves this (by using specific media). The development and use of specialized media are fundamental to enabling the delivery of messages to a "sizable and diversified audience."
- Thus, Reason (R) provides the underlying reason for Assertion (A) being possible.
Conclusion
Both statements (A) and (R) are correct, and (R) serves as the correct explanation for (A).
The most appropriate answer is: Both (A) and (R) are correct and (R) is the correct explanation of (A).
Important Questions from Mass Communication
Media literacy is considered as a
Given below are two statements:
Statement I: It is said that content of one medium itself is another medium.
Statement II: Just like the written word is content in print, the content of writing can also be called as speech.
In light of the above statements, choose the correct answer from the options given below:
Given below are two statements:
Statement I: Personal communication is more effective than mass communication.
Statement II: Mass media may be a major stimulant of personal communication, affecting personal attitudes and behaviour through a two-step flow.
In the light of the above statements, choose the correct answer from the options given below:
Given below are two statements:
Statement I : The electronic space of Internet has failed to displace the Institutional space in a society even an iota.
Statement II : The Internet communication has broken down the hierarchies of race, ethnicity and gender
In the light of the above statements, choose the correct answer from the options given below.
Given below are two statements:
Statement I: In a democracy, mass media are designated as the fourth pillar of the society.
Statement II: Mass media do not have the ability to set the agenda for the audience to discuss and debate.
In the light of the above statements, choose the most correct answer from the options given below:
