“Communication is the process by which people interactively create, sustain and manage meaning” , this definition of communication is given by?
Conrad & Poole
The question asks to identify the source of a specific definition of communication. The definition provided is: "Communication is the process by which people interactively create, sustain and manage meaning".
This definition of communication is widely recognized and attributed to communication scholars Conrad & Poole. They emphasized the dynamic and ongoing nature of communication, highlighting its role in constructing and maintaining social reality and shared understanding among participants.
The core elements of this definition are:
This perspective views communication as a fundamental way people build relationships, organizations, and social structures through shared meaning.
Let's briefly consider why the other options are less likely to be the source of this specific definition:
Therefore, based on established communication scholarship, Conrad & Poole are credited with this definition focusing on the interactive creation and management of meaning.
| List-I Medium of Communication | List-II Development Communication Initiatives |
| (A) Educational Satellite | (I) Project Village Chhatera |
| (B) Television | (II) Sustainable Access in Rural India |
| (C) ICTs | (III) Kyunki Jeena isi Ka Nam Hai |
| (D) Print Media | (IV) EDUSAT |