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Question

Business intelligence is to improve the timeliness and quality of the input for decision-making. It helps the managers to understand which of the following:

(A) Internal capabilities of the organization

(B) Trends and future directions in the markets

(C) External environment such as economic, political, social and demographic environment

(D) Behaviour of the competitors

(E) External capabilities of the organization

Choose the most appropriate answer from the options given below:

The correct answer is

(A), (B), (C) and (D) only

BI combines internal and external information to understand organizational capabilities, market trends, the wider environment and competitors (A–D). The organization’s own capabilities belong to its internal analysis; the undefined phrase external capabilities does not form a separate category in this classification.

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