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Question

Arrange this organisation’s change-planning workflow using the stated dependencies.
A. Initially scope the need expressed at D, before diagnosing causes.
B. Collect detailed evidence and develop alternatives addressing the causes identified at E.
C. Evaluate the alternatives developed at B and frame a proposal.
D. Express the need for change.
E. Search for underlying causes within the scope established at A.

The correct answer is

(D), (A), (E), (B), (C)

The stated dependencies give D, A, E, B, C: first express the need; scope that need; diagnose the causes within the scope; collect detailed evidence and develop alternatives addressing those causes; then evaluate the alternatives and prepare the proposal. The order follows this specified workflow.

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Important Questions from Marketing Organisations

  1. In integrating specialist functions of product management with the line function of sales as major challenge to top management can be achieved by which type of marketing organization ?
  2. Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer using the code given below.

    Assertion (A): Cultural differences, behavioural attitude of workers, social environment, values and beliefs affect industrial relations and loyalty.

    Reason (R): Differences relating to labour mobility and cultural influences affect the way of addressing the superior authority.

  3. Monopoly situation in the market is not desirable mainly because the monopolist

  4. Match the items of List I with the items of List II and choose the correct answer from the code given below. These items relate to BCG matrix. 

    List – I

    (Names of the quadrant)

    List – II

    (Action required)

    a

    Dogs

    i

    Have excess resources that can be spun off to those products that need it

    b

    Question marks

    ii

    Require a heavy resource investment to fuel their rapid growth

    c

    Cash cows

    iii

    Should be phased out unless they are needed to complement the sales of another product or for competitive reasons

    d

    Stars

    iv

    Require significant resources to maintain and potentially increase their market share 

  5. Despite differences in cost of production the oligopolists will not vary the prices of their products as per which combination of the following models?

    (a) Collusion model

    (b) Cournot’s model

    (c) Kinked Demand model

    (d) Price Leadership model

    Select the correct code.

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