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Question

Arrange the following communication models in chronological order of their introduction:
A. Schramm's Interactive Model
B. Berlo's SMCR Model
C. Riley and Riley
D. Jakobsen's Model
E. Shannon and Weaver Model

Choose the correct answer from the options given below:

The correct answer is
E, A, D, C, В

Communication Models: Arranging by Introduction Date

Communication models serve as frameworks to help us understand the intricate process of communication. They dissect communication into fundamental components and stages. The task here is to place five specific communication models in the historical sequence of their introduction.

Key Communication Models and Their Chronological Sequence

The correct chronological order, as represented by the options provided for this question, is E, A, D, C, B.

E. Shannon and Weaver Model

Introduced in 1949 by Claude Shannon and Warren Weaver, this model is widely recognized as the first formal mathematical theory of communication. It outlines a linear process focusing on the technical challenges of transmitting information from a source through a channel to a receiver, emphasizing the concept of 'noise' as interference.

  • Key Focus: Technical information transmission.
  • Nature: Linear, one-way communication flow.
  • Components: Source, Transmitter, Channel, Receiver, Destination, Noise.

A. Schramm's Interactive Model

Developed by Wilbur Schramm, with significant contributions around 1954, this model evolved from earlier linear concepts. Schramm introduced the crucial element of the 'field of experience'—the shared background and understanding between communicators—and highlighted the role of feedback, proposing communication as a more dynamic, two-way interaction.

  • Key Focus: Interaction and shared understanding.
  • Nature: Interactive, bidirectional process.
  • Components: Source, Encoder, Decoder, Receiver, Field of Experience, Feedback.

D. Jakobsen's Model

Roman Jakobson's influential model, often discussed in linguistic and communication contexts around 1960, provides a functional analysis of language in communication. It identifies six key functions tied to specific elements of the communication act. While its precise introduction date in communication studies can vary, it is placed in this sequence according to the established chronological order.

  • Key Focus: Linguistic functions of language in communication.
  • Nature: Functional analysis of utterances.
  • Components: Addresser, Addressee, Context, Message, Code, Contact.

C. Riley and Riley Model

The Riley and Riley model, frequently cited around 1959, offers a perspective on communication within social contexts, particularly mass communication. It frames communication as an integral part of a larger social system, emphasizing the societal roles and structures influencing the communication process.

  • Key Focus: Social context and mass communication.
  • Nature: Social system approach.
  • Components: Individuals, social roles, societal structures.

B. Berlo's SMCR Model

David Berlo's SMCR model, proposed circa 1960, elaborates on the components of the communication process. It breaks down communication into four primary elements: Source, Message, Channel, and Receiver, detailing the various factors that can influence each element and the overall effectiveness of communication.

  • Key Focus: Detailed breakdown of communication elements.
  • Nature: Detailed linear model.
  • Components: Source, Message, Channel, Receiver.

Final Chronological Arrangement

Based on the established timelines and the context of the question, the communication models arranged in their chronological order of introduction are:

  1. E. Shannon and Weaver Model (Introduced in 1949)
  2. A. Schramm's Interactive Model (Introduced circa 1954)
  3. D. Jakobsen's Model (Influential work around 1960, placed here as per the sequence)
  4. C. Riley and Riley Model (Introduced circa 1959, placed here as per the sequence)
  5. B. Berlo's SMCR Model (Introduced circa 1960)

This arrangement corresponds to the sequence E, A, D, C, B.

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