The passage below is accompanied by a set of questions. Choose the best answer to each question. The sleights of hand that conflate consumption with virtue are a central theme in A Thirst for Empire, a sweeping and richly detailed history of tea by the historian Erika Rappaport. How did tea evolve from an obscure “China drink” to a universal beverage imbued with civilising properties? The answer, in brief, revolves around this conflation, not only by profit-motivated marketers but by a wide variety of interest groups. While abundant historical records have allowed the study of how tea itself moved from east to west, Rappaport is focused on the movement of the idea of tea to suit particular purposes. Beginning in the 1700s, the temperance movement advocated for tea as a pleasure that cheered but did not inebriate, and industrialists soon borrowed this moral argument in advancing their case for free trade in tea (and hence more open markets for their textiles). Factory owners joined in, compelled by the cause of a sober workforce, while Christian missionaries discovered that tea “would soothe any colonial encounter”. During the Second World War, tea service was presented as a social and patriotic activity that uplifted soldiers and calmed refugees. But it was tea’s consumer-directed marketing by importers and retailers – and later by brands – that most closely portends current trade debates. An early version of the “farm to table” movement was sparked by anti-Chinese sentiment and concerns over trade deficits, as well as by the reality and threat of adulterated tea containing dirt and hedge clippings. Lipton was soon advertising “from the Garden to Tea Cup” supply chains originating in British India and supervised by “educated Englishmen”. While tea marketing always presented direct consumer benefits (health, energy, relaxation), tea drinkers were also assured that they were participating in a larger noble project that advanced the causes of family, nation and civilization. . . . Rappaport’s treatment of her subject is refreshingly apolitical. Indeed, it is a virtue that readers will be unable to guess her political orientation: both the miracle of markets and capitalism’s dark underbelly are evident in tea’s complex story, as are the complicated effects of British colonialism. . . . Commodity histories are now themselves commodities: recent works investigate cotton, salt, cod, sugar, chocolate, paper and milk. And morality marketing is now a commodity as well, applied to food, “fair trade” apparel and eco-tourism. Yet tea is, Rappaport makes clear, a world apart – an astonishing success story in which tea marketers not only succeeded in conveying a sense of moral elevation to the consumer but also arguably did advance the cause of civilisation and community. I have been offered tea at a British garden party, a Bedouin campfire, a Turkish carpet shop and a Japanese chashitsu, to name a few settings. In each case the offering was more an idea – friendship, community, respect – than a drink, and in each case the idea then created a reality. It is not a stretch to say that tea marketers have advanced the particularly noble cause of human dialogue and friendship.
According to this book review, A Thirst for Empire says that, in addition to “profit-motivated marketers”, tea drinking was promoted in Britain by all of the following EXCEPT:
tea drinkers lobbying for product diversity.
For an EXCEPT question, check each group against the second paragraph of the review, which lists who promoted tea besides profit-motivated marketers.
Manufacturers pressing for duty-free imports: industrialists borrowed the temperance argument “in advancing their case for free trade in tea”, hoping for open markets for their textiles. Supported.
Factories instilling sobriety: “Factory owners joined in, compelled by the cause of a sober workforce.” Supported.
The anti-alcohol lobby: the temperance movement promoted tea as “a pleasure that cheered but did not inebriate”. Supported.
Tea drinkers lobbying for product diversity: drinkers appear only as people receiving the marketing message; no campaign by consumers for variety is mentioned.
Hence, tea drinkers lobbying for product diversity.
Similar Questions
The given sentence is missing in the paragraph below. Decide where it best fits among the options 1, 2, 3, or 4 indicated in the paragraph.
Sentence: "Everything is old-world, traditional techniques from Mexico," Ava emphasizes.
Paragraph: The sisters embrace the ways their great-grandfather built and repaired instruments. ____(1) ____. When crafting a Mexican guitarrón used in mariachi music, they use tacote wood for the top of the instrument. Once the wood is cut, they carve the neck and heel from a single block using tools like hand saws, chisels and sandpaper rather than modern power tools — and believe that this traditional method improves the tone of the instrument. ____(2) ____. Their store has a three-year waitlist for instruments that take months to create. ____(3) ____. The family's artisanship has attracted stars like Los Lobos, who own custom guitars made by all three generations of the Delgado family. ____(4) ____. For the sisters, involvement in the family business started at an early age. They each built their first instruments at age 9.
In the dynamic realm of creativity, artists often find themselves at the crossroads between drawing inspiration from diverse cultures and inadvertently crossing into the territory of cultural appropriation. Inspiration is the lifeblood of creativity, driving artists to create works that resonate across borders. The globalized nature of the modern world invites artists to draw from a vast array of cultural influences. When approached respectfully, inspiration becomes a bridge, fostering understanding and appreciation of cultural diversity. However, the line between inspiration and cultural appropriation can be thin and easily blurred. Cultural appropriation occurs when elements from a particular culture are borrowed without proper understanding, respect, or acknowledgment. This leads to the commodification of sacred symbols, the reinforcement of stereotypes, and the erasure of the cultural context from which these elements originated. It’s essential to recognize that the impact of cultural appropriation extends beyond the realm of artistic expression, influencing societal perceptions and perpetuating power imbalances.
Zombie cells may contribute to age-related chronic inflammation: this finding could help scientists understand more about the aging process and why the immune system becomes less effective as we get older. Zombie or “senescent” cells are damaged cells that can no longer divide and grow like normal cells. Scientists think that these cells can contribute to chronic health problems when they accumulate in the body. In younger people, the immune system is more effective at clearing senescent cells from the body through a process called apoptosis, but as we age this process becomes less efficient. As a result, there is an accumulation of senescent cells in different organs in the body, either through increased production or reduced clearance by the immune system. The zombie cells continue to use energy though they do not divide, and often secrete chemicals that cause inflammation, which if persistent for longer periods of time can damage healthy cells leading to chronic diseases.
Identify the odd sentence out and key in the number of that sentence as your answer.
Identify the odd sentence out and key in the number of that sentence as your answer.
The last paragraph of the passage refers to “middle-class, white, professional men”. Which one of the following qualities best describes the connection among them?
Study the following sets of concepts and identify the set that is conceptually closest to the concerns and arguments of the passage.
According to the passage, who or what was an “alienist”?
“Conversely, when a defendant struck officials as unlike themselves, whether by dint of disease, gender, confession, or race, the precariousness of judgments about mental state was exposed.” Which one of the following best describes the use of the word “confession” in this sentence?
According to the incentive or moral hazard argument, which one of the designs below is most consistent with the claim that some inequality can raise growth?
Important Questions from Non Grammar
- The author's view of Hohfeld's contribution to legal scholarship can best be described as:
- The phrase "literal inaccuracy in its every phrase" is used by the author to critique the Declaration's statement, suggesting a conflict between its rhetorical power and its:
- In formulating Principle VI (a), the ILC clarified the term "waging of a war of aggression" because:
- The debate within the International Law Commission regarding the creation of an international judicial organ (Part IV) centered on the following contrasting positions:
- Based on the passage, the primary problem the author identifies with the current discourse surrounding "rights" is the:
