Directions: Read the following passage and answer the questions that follow the passage. Your answer should be based on the passage only. It has always been clear that a properly designed media programme uses press, posters, printed leaflets, and so on in proportions suitable to the nature of the product itself. In such a programme, television occupies a relatively important place if the product is sold in small quantities. It is regarded as a quick-acting medium, peculiarly suited to promoting 'impulse purchases'. Larger items, such as cars and refrigerators, may be more profitably advertised in the press as they are examined in greater detail and more leisure than television. Nevertheless, in most mass advertising campaigns, the media are used in combination with each other. It is significant, in this connection, that the poster medium, and outdoor advertising generally are now staging something of a recovery, after sustaining what at first looked like a severe blow at the time of introduction of commercial television.
The passage explicitly states that a properly designed media program uses "press, posters, printed leaflets, and so on in proportions suitable to the nature of the product itself." This directly indicates that the choice of media depends on the type of product being advertised.
Let's examine why other options are incorrect:
- Option 1: The passage mentions impulse purchases in relation to television, but doesn't suggest that a properly designed program *depends* on impulse-driven media.
- Option 2: The passage actually states the opposite: television is more important for products sold in *small* quantities, not large scale.
- Option 4: While money is undoubtedly involved in advertising, the passage focuses on the *types* of media used, not the budget.
Therefore, only option 3 accurately reflects the passage's central point about media program design.
Important Questions from Reading Comprehension
What is the meaning of ‘intrigued’?
What are ice shelves?
What are icebergs?
When the iceberg turns upside down, it appears ________.
The use of science in its simple form has helped man to ____________
