The Average Daily Rate (ADR) is a key performance indicator in the hotel industry. It represents the average rental income per occupied room in a hotel or lodging facility for a given period. It helps in understanding the pricing effectiveness and revenue generated from rooms.
The formula to calculate ADR is:
$ADR = \frac{\text{Total Room Revenue}}{\text{Number of Rooms Sold}}$
We are provided with the following information for the hotel chain:
The total number of rooms (850) is extra information and not directly needed for the ADR calculation itself, though it provides context about occupancy.
To find the Average Daily Rate (ADR), we need to divide the Total Room Revenue by the Number of Rooms Sold.
$ADR = \frac{\text{Rs. } 975000}{650}$
$ADR = \frac{975000}{650} = \frac{97500}{65}$
To simplify the division:
Divide 97500 by 65:
$\frac{97500}{65} = 1500$
Therefore, the Average Daily Rate is Rs. 1500.
The calculation shows that the Average Daily Rate (ADR) for the hotel chain on that particular day was Rs. 1500.
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